The Trolley Run, an annual 4-mile race in Kansas City, is the single most important fund-raising event for Children’s Center For the Visually Impaired, a school that teaches visually impaired children to thrive in a sighted world. However, nobody really knows this. They think the Trolley Run is just a fun event that runs through their neighborhood every year.
Since the event is near and dear to my heart, I concepted this video idea and drafted a video producer, a sound engineer and a lot of running friends to help me create it. The video racked up thousands of views in a matter of days, helped break race registration records and got loads of free air time from local stations.