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Libby Hall Schaller
Writer / Creative Director
Gatorade has millions of teen athlete followers across five social platforms. While that in itself is a huge success story, it also posed quite a challenge: How would we keep them engaged with the brand? How would we ensure they kept coming back for more? The answer: timely content that inspires and motivates.
With an ever-changing sports world, this was akin to running a newsroom. Here is just a small sampling of that content.